TIP: It is highly recommended that you first prime your new coil before using it. This simply means to pre-saturate the cotton with E-liquid to prevent it from overheating and burning. Carefully add one single drop of E-liquid in each of the top holes as well as the flat bottom of the coil making sure not to over-saturate. To ensure the new coil was properly primed start by operating the E-Head at a lower voltage than usual and gradually increase the power until you reach your normal settings. The key benefit in priming your coil is heightening the intensity of your E-liquid while increasing the coil's life expectancy.